Hops, Malt & Co - beer mix drinks conquer the market

Rastal creates concepts for individualized and target-group oriented glasses for the absolute trend-setters of the season.


Beer mix drinks and RTD (Ready to Drink) cocktails quickly gain a significant market share. The rapidly growing number of competitive products makes it difficult for breweries to stand out. Therefore it is all the more important to pursue a systematic brand development based on proven principals. Besides bottles and their labelling, glasses can make the extra impact at the point of sale. They are a decisive instrument in building up a beer mix drink brand, in positioning innovative products and endowing them with a uniquely fresh and lively visual image. That’s why the inventiveness of Rastal’s designers is very much in demand, thanks to their reputation for creating mix and “in-drink” glasses whose visual attractiveness generates spontaneous “oohs” and “ahs”.

Frosted glasses for mix drinks are fashionable, trendy, in high demand, hot. Either fully frosted, like those for the beer mix drink Agent, or partially, like the ones created for Caimix – a mix drink made of beer, Caipirinha and rum, or also Hoepfner Grape. The glass from the Stuttgarter Hofbräu brewery for its beer mix drink B-Mix Hyper is also a hot topic. The letters “B” and “ Hyper” are fluorescent and glow in the dark. Unless the doorman is keeping an eye on these popular souvenirs, they will accompany partygoers on their way home!

For a product launch, all promotional products, from glass to promotion packaging, should be designed to attract maximum attention. Therefore Licher decided on an eye-catching glass including a comprehensive promotion as well as package to launch “Licher mit Cola”. This helped to further enhance the remembered enjoyment of the drink; as ultimately, brand loyalty can only be created through feelings of affinity and pleasurable sentiments.

Beer mix drinks and RTD cocktails are stimulating the German beverage market. Concept ideas from Rastal are “more than just glassware” and will help your products make an impact. And so that they do not become falling stars but remain fixed stars, concept ideas from Rastal “in more than just glassware” are vital.

Promotion concepts typifying brands can be developed and executed according to customers' wishes by KoBRA, Rastal's special service.

Consistent styling for perfect presentation at point of sale. From glass to table sleeve-carton and merchandising T-shirts - everything has bite. Just like Caimix.